Our Story
The Visionaries Behind Iconic Luxury Builders
Iconic Luxury Builders was founded on the belief that true luxury is defined by timeless craftsmanship, innovation, and a deep commitment to our clients. Based in Park City, Utah, we bring together decades of experience in luxury real estate, master planned communities, and custom construction.
Our leadership team combines visionary design thinking with hands-on building expertise, ensuring every home we create is a reflection of our clients' aspirations, built to endure for generations.
Co-Founder & CEO
Tyler Gurr
Tyler Gurr is a seasoned real estate professional and visionary builder whose career has been shaped by a passion for creating exceptional luxury homes in Park City. As a co-founder of Iconic Luxury Builders, Tyler brings together deep market knowledge, refined design sensibility, and an unwavering commitment to excellence.
With years of experience representing some of the most sought-after properties in Park City, Tyler understands the unique desires of discerning clients who expect nothing less than perfection. His expertise in high-end real estate allows him to anticipate trends, identify opportunities, and guide clients seamlessly from land acquisition to the creation of a legacy home.
At Iconic Luxury Builders, Tyler's role extends beyond development. He is dedicated to cultivating strong client relationships, ensuring every homeowner feels fully supported throughout the process. His vision is to deliver residences that embody timeless design, unmatched craftsmanship, and a true reflection of each client's lifestyle.
Rooted in Park City and inspired by its mountain landscapes, Tyler is committed to shaping communities that balance sophistication with the natural beauty of Utah. His guiding philosophy is simple: build homes of enduring quality that elevate the way people live.
Co-Founder & COO
Justin Hays
Justin Hays began his construction career in Park City as a framer with Utah Home Building Company. From the start, his drive and work ethic set him apart. Within eight months, he advanced from crew member to crew lead, mastering custom timber framing, structural steel erection, siding, soffit, fascia, and finish carpentry.
Early in his career, Justin was entrusted to lead framing on two personal residences for the owner of Utah Home Building, including homes in Park Meadows and Glenwild. His ability to execute at a high level quickly led him into project management, where he was given full responsibility for a 6,500 square foot custom residence in Park Meadows built for the Park City Parade of Homes. The home was completed within twelve months and earned Best in Show in 2008.
As Project Manager, Justin oversaw construction from permit through completion on 19 luxury homes ranging from 5,000 to 13,000 square feet across Park City, Summit County, and Wasatch County. His leadership style is defined by precision, accountability, and attention to detail.
In 2016, while building in Promontory, Justin was recruited by Promontory Homes to serve as Project Manager for several of the community's premier neighborhoods, including Dye Cabins, Buffalo Jump, and Trapper Cabins. Between 2016 and 2019, he directed all aspects of vertical construction within these luxury enclaves.
Following completion of a residence in Buffalo Jump, Justin was invited by a client to relocate to Los Angeles to manage the construction of a 300-unit luxury apartment development. The project, Hanover West LA on Sepulveda Boulevard, was a 300 million dollar build. Justin worked directly with equity partner Invesco, delivering monthly executive summaries detailing budget performance, procurement strategy, buyout progress, scheduling, and risk mitigation solutions.
After completing the Hanover development, Justin returned to Utah to focus exclusively on high-end custom homes. He joined Promontory Homes as Senior Project Manager, overseeing The Pinnacle, the community's most elite product offering. He led the final phase of horizontal development and started the first residence constructed within Pinnacle. Over the next five years, he managed the construction of 17 luxury homes within the neighborhood, earning consistent client praise and repeat requests to lead their builds.
Justin later obtained his General Contractor license. Under his license, he partnered with PC Development Group to construct the Verano residence in The Summit at Promontory, further solidifying his reputation for delivering complex, architecturally driven projects.
In addition to active construction, Justin has provided pre-construction consulting and budget analysis on a custom residence in Aspen for the owner of The Hanover Company. His ability to identify conflicts within plans, anticipate risk, and implement proactive solutions is one of his greatest strengths.
Justin is known for his professionalism, steady leadership, and deep care for every project associated with his name. His long-standing relationships with architects, engineers, subcontractors, and clients reflect trust built over decades. He approaches each home with a forward-thinking mindset focused on efficiency, precision, and exceptional results.
Co-Owner & CAO
Michael Coopman
With more than 40 years of experience in luxury master planned development and custom home construction, Michael Coopman is a respected leader in high end residential building throughout Park City. His career reflects long term vision, disciplined execution, and an unwavering commitment to craftsmanship.
As Owner of PC Development Group LLC, Michael has built a reputation for delivering architecturally significant homes with precision, integrity, and exceptional quality. His experience spans land development, luxury residential construction, and commercial projects within premier private communities.
For 16 years, Michael served as President of Promontory Homes and acted as General Contractor working directly for Promontory Development owner Francis Najafi. During that time, he oversaw construction of more than 125 custom homes within the Promontory community and led completion of several landmark amenities including the Shed Clubhouse, Beach Club Clubhouse, Tubing Hill, and Nicklaus Clubhouses.
Since 2013, Michael has operated as sole owner of PC Development Group LLC. His portfolio showcases a diverse collection of luxury residences defined by thoughtful design, structural integrity, and refined execution. Each project reflects his deep understanding of Park City's landscape, lifestyle, and elevated client expectations.
Chief Operating Officer
Linda Hines
Linda Hines serves as Chief Operating Officer of Iconic Luxury Builders, where she leads operations, client experience, and strategic growth for the firm's luxury custom home portfolio in Park City. She joined the team with a shared belief that great homes are built on both exceptional craftsmanship and genuine client relationships.
With a background spanning high-end real estate, development strategy, and luxury nightly rental operations, Linda brings a comprehensive understanding of the Park City market to every project. Her expertise bridges construction, investment performance, and lifestyle-driven ownership — allowing Iconic Luxury Builders to operate with both creative vision and disciplined financial oversight.
As COO, Linda oversees pre-construction coordination, budgeting alignment, vendor relationships, and client communication from start to finish. She has a natural ability to create clarity across complex builds while preserving the boutique, white-glove experience that defines the firm. Clients often describe working with her as feeling genuinely taken care of — not just managed through a process.
Linda is known for her meticulous attention to detail, her ability to anticipate challenges before they arise, and her collaborative spirit. She works closely with ownership, project managers, architects, and trade partners to ensure accountability and elevated execution at every phase.
Her deep relationships within the Park City luxury market and her forward-thinking approach continue to shape Iconic Luxury Builders' growth and reputation. Linda's greatest satisfaction comes from handing a client the keys to a home that exceeds everything they imagined.
Your vision deserves nothing less than Iconic.
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